Location, location, location doesn’t just apply to property. It can make or break your advertising campaigns, too. Which is where the extensive scope of modern outdoor media really comes into its own.
You can instantly connect with consumers wherever they are: out shopping, at work or driving around in their cars – 24/7. And they don’t need to purchase anything in order to see your ads. They’re right there as soon as they step out of their front doors.
Choose from main road, high footfall central city locations: train stations, airports, out of town shopping centres and business parks or just about any other locations you can think of. You can even use a cleverly located billboard to guide consumers directly into your store.
And when outdoor media is combined with other complementary marketing activities – you have an amazingly powerful recipe for increased brand recognition, recall and product sales.
Billboards, retail and vehicle advertising
Billboards are available in a variety of different sizes – depending on your budget, the objectives of the campaign, and the locations you’re planning to target.
- 6 sheets
These small but perfectly formed – and powerful – posters are the type you would normally see in a bus shelter. They’re ideal for campaigns that require ads in multiple locations. And can be used to target motorists, as well as pedestrians and public transport users.
- 48 sheets
If you’re looking for something a little bigger to target a larger scale audience of car drivers and public transport passengers, then large format 48 sheets deliver a big, bold message to potential customers.
- 96 sheets
If your campaign demands drama in high footfall, central locations to reach an even bigger audience, then colossal 96 sheets are a branding force to be reckoned with. And they provide bucket-loads of space for you to make a big impact.
Optional extras for added impact
Backlighting does exactly what it says on the tin, and provides a source of light behind your marketing message to ensure it is visible at all hours of the days and night. Backlights are particularly useful for brands aimed at those who enjoy nightlife or are likely to be commuting early in the morning or late at night.
- High definition
High definition billboards are high quality prints that add a luxurious touch to visual images – for improved clarity and high definition detail. Perfect for brands who want to promote a prestigious product/ service.
If you really want to make an impact – particularly with a younger audience; digital billboards will position your business as a modern, tech-savvy brand. They can be used to promote your products or services in a more dynamic and engaging way.
And going one step further, 6 sheet billboards can be combined with an immediate call to action using Bluetooth technology to enable customers to download information to their smartphones on demand.
Supermarket 6 Sheet Poster Sites
Supermarket poster sites are cost effective and enable you to reach potentially thousands of consumers at a time. They are also big, bold and hard to miss, making them a very effective form of advertising.
BIG BOLD AND DIFFICULT TO MISS
Escalator panels, lifts and stairwells
As with Supermarket sheet advertising, Stair, lift and escalator panels are often located in very high footfall areas, exposing your brand to potentially millions of commuters and shoppers. The additional benefit of advertising in these areas is that people in lifts or on elevators often have a certain amount of waiting time (dwell time) in which to really take in the advertising message.