Media Planning that gets the right results. We are in the business to make your brand successful.
Media planning is the process of identifying the right media for your brand exposure. Our role of media planning is to determine the best combination of media to achieve those objectives. We can plan where, when and how often they run an advertisement in order to maximise engagements and ROI.
What is Media Planning and Buying?
Media planning and buying is a process that helps businesses and brands connect with prospective and current customers as they move through the stages of the buying journey. Media buying and planning the 5-Step process is: Identify target audiences through comprehensive market research. Understand your audiences’ interests. Find your audiences when they are most receptive to your messages. Deliver creative that motivates them to take action. Test and retest your ad placements and creative to uncover what’s working and what’s not. Refine and improve.
Why Is Media Planning and Buying so Important? If we don't keep up with change we won't grow our clients brands.
Media planning and buying is an important part of any business or brand growth. Media planning and buying involve strategy, negotiation and placement of ads. Skilled media buyers understand profitable media buying is both science and art. “Since 2001, we’ve been leveraging a combination of audience segments and digital tactics to attract, convert and close prospective customers based on where they are in the sales funnel,” Lindsay Clay CEO at Thinkbox. If we don’t change with the ever-evolving consumer demands we won’t grow either. The very best media buying starts with effective messaging. Media buying and planning is a five-step process that begins with identifying target audiences.
How much Media Planning and Buying has changed over the years?
Media buying and planning has changed in the past 20 years. Technology has changed this essential aspect of advertising and marketing strategy as much as it has the way we shop, work and connect with others. Just as the Internet revolution changed commerce forever, it has even seasoned advertisers asking the question, “What is media buying and planning today?” The media planning and buying process strategy use technology to target your media buying to connect with your ideal audiences through the correct channels.
Not every agency is skilled in performing effective media placements in both traditional and digital media. Redwood is 100% media planning and buying, with two decades of experience executing successful media buying strategy and placements.
Our agency keeps all its media buying services in house. We deal directly with each sales house to ensure your message doesn’t get lost in translation. We can make sure your brand remains consistent overtime to drive optimal results.WHAT DOES YOUR CUSTOMER LOOKS LIKE?
We use each and every tactic to ensure your brand is synchronised to achieve the goals of your marketing campaign. Most media buying consists of a mix of traditional and targeted media placement activities but the exact mix depends on your brand and more specifically, where you can meaningfully connect with your ideal audiences. It also depends on the goals of your marketing campaign — whether you want to generate awareness or prompt sales of specific products and services. We tag the activity to determine which time of day, day of the week or even the channel mix is over or underperforming so we can redirect the ongoing ‘Live’ campaigns to achieve maximum results. If you have ever raised doubts about TV advertising then we would be happy to evaluate your old campaigns and suggest new improved ones.
Today, brands targeting criteria are endless. A good starting point is to build a target audience using first-party data such as a list of current customers of the product or service you want to promote. Use intelligent data visualisation and analytical tools to identify similarities and lookalike audiences who match those customer profiles.
Media Buying on TV and VOD
With so much talk about digital marketing tactics, it's important to keep traditional media like TV and Radio in your campaigns.
TV is still the number one channel for longevity and reach. It makes an emotional connection that other media platforms can't match. People consume TV on smartphones and devices wherever they are which makes them easily accessible to brands. For this reason, you should make digital, VOD and Linear TV part of your media buying strategy. We can use third-party ratings and analytics from Barb, Thinkbox, Edgetech, Nielsen and Comscore ratings to choose your placements strategically and track their performance.
How are you currently connecting with your clients? Are you getting the most from your Media Buying Agency?
A little insider information about Redwood. Once your placements are made and the campaign is in full swing our work carries on. Every effort is made to cross-check the data and feedback from the sales houses to make sure you receive everything you were promised during the media buying negotiations. We identify any discrepancies and resolve the properly to ensure you get every penny of your campaign delivered.
We’ve acted and executed successful media buying strategies for a wide variety of companies.<br /> If you’ve bought in to the idea of media buying for your brand or business but feel overwhelmed or unsure of where to start, and how to plan an effective campaign then we are here to help. Reach out to Redwood Advertising today. Our media buying team would love to help you identify goals and craft a media buying campaign to achieve them. Let us help you get your brand on TV.
Multiple touchpoints allow different creative moments across traditional and digital TV Platforms.
Let’s recap on the key messages for engagement advertising with Redwood Advertising.
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