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Our heritage is media buying for TV and Radio

media planning

At Redwood Advertising, our heritage is media planning and buying.

Thanks to our in-depth knowledge of paid for media and digital channels, we plan, negotiate and trade effectively and efficiently for all our clients. We don’t do average — we’re an media planning advertising agency with a clear vision: we care about our clients and their brands. By nurturing and growing together, we’re in it for the long haul.

If contemplating advertising or you just want to know more, then let’s start the journey and start the dialogue now.

 

The Brief and Client Objectives

Redwood Advertising invests time to get the brief and objectives accurately documented. This ensures media planning, and buying is effective. Having conducted preliminary competitor or product analysis, we discuss the commercial requirements and styling. Redwood insists good creative commercials as essential for their clients before committing to any plans for targeted radio or TV advertising. The communication of the commercial is critical for its success. A clear message or call to action with an offer or direct traffic to a client’s website is key to the measurement and success of airtime campaigns.

Redwood plans the media campaign to produce a media buying proposal that reaches your target audience in a cost-effective way. Redwood buy airtime campaign-by-campaign booking by A/B deadline which gives clients flexibility and program knowledge. The inventory schedule can be provided to clients ahead of campaign commencement and can be used effectively on social media to promote the commercials airtime spots.

We’d love to find out more about your goals and chat about all the advertising options available. Give us a call, send an email via our contact form or reach out to us on social media—we’ll be more than happy to help.

Let’s get the conversation started… make an enquiry 

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Author

Karen Brar has been a media buyer for over 15 years, negotiating excellent rates for TV, radio and advertising production. She’s a people organiser who loves intelligent client development. Prior to this her family worked in retail growing their operation from 3 to 30 shops so Karen appreciates the operational coal face and brings uses this knowledge to help clients achieve business success.

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