Sky AdSmart: Five Years & Forward Advertising Update
The following paper delivers insights collated from five years of learnings into the UK addressable TV market through Sky’s AdSmart technology. Data is obtained through Sky Media and third-party research partners BVA BDRC, Differentology and Affectiva including ground-breaking facial coding and emotion analytics.
The paper also looks at the wide range of categories and brands that have used AdSmart and celebrates passing 1000 businesses who have used TV for the first time because of AdSmart. The paper also covers the expansion onto the Virgin platform meaning a 40% reach of UK households and looks at opportunities and developments in the AdSmart proposition with Jamie West – Director of Strategy & Capability, Sky Media.