Is the ITV Hub for you: It is with Audience Plus
For the first time ITV audiences can now download their favourite shows and take them with them wherever they go with the ITV Hub+, the ad-free subscription service. The ITV Hub mobile app has been downloaded on over 23 million devices across the country.
The power of catch up
By gathering this data from the app download, ITV now has the information required to serve commercials to a target audience.
ITV Hub Audience Plus uses targeting technology to offer advertisers a unique ability to deliver commercials to a precise audience. Linking data with Experian ITV can now offer options across a range of demographic profiles. From Mosaic, Finance, Location, Lifestyle, Composition, House, Vehicle, and Custom, with over 400 combinations available ITV Hub allows precise audience targeting.
The ability to talk directly to our audience has reached new heights – with over 17 million people registered to the ITV Hub, including more than half of Britain’s 16-24s. ITV now routinely speak directly to individual viewers using both email and mobile push notifications