Sky AdSmart are both significantly cheaper and provide a better return on investment than traditional TV advertising, so how can this be?

Sky Adsmart is cheaper and more effective cutting out what has traditionally been the most expensive and wasteful part of TV Advertising with something so much more sophisticated.  Sky AdSmart allows media buyers to offer more advertising space on prime shows in prime time viewing at no extra cost or premium.  TV Advertising has always been considered out of reach for smaller companies but with Sky AdSmarts campaigns from £3000, upwards everyone can find some budget to give it a try.  Redwood Advertising is a boutique agency and gives honest and transparent feedback to clients.  If you are not ready for TV we will certainly be truthful and help guide you on how to get ready.

Sky AdSmart technology plays your advert only to viewers that fit the advertisement whilst they are watching TV and does this seamlessly.  Sky AdSmart technology uses complex algorithms that it has gathered from SKY Customers.  They know how many children are in the home, what pet they have, parents ages and more family data on cars, types of homes and much more information.  This data allows your brand’s advert to play out to only this targeted audience.

How specific can Sky AdSmart be?   The answer is very specific.  With all the information SKy has gathered from their customers and Experian data sources there are around 1200 target combinations.  The drill down can be to a specific region, local authority and a pinpoint mile radius of a postcode.  If you are meant to be watching a particular brand this will be aired to you and best of all you don’t pay for the ad if under 75% has been watched.  Live viewing is still for 84% of the population so do not think ads are skipped.

Sky AdSmart Costs?  The costs for Sky AdSmart depend on the type of audience you are targeting and what region.  However, with multifaceted technology comes choice.  Variables like, how long the campaign runs for, reach and frequency and of course the target audience.  It is fair to say that you can run a great campaign on SKY AdSmart for less than the costs of traditional network TV.  As an agency, we inform our clients and empower them to make the right choice to help grow their brand.

Do you have a TV Commercial?  If yes and it has been cleared for SKY AdSmart lets get started at costing a campaign.  If not let’s help you choose the right production house who will create an amazing commercial within budget.  Click here to view a selection of commercials.

Any questions please feel free to dive in and fire away to karen@redwoodad.co.uk

or contact us by phone on 01794 336190.