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Radio advertising

Trust and safety: highlighting commercial radio strengths in new campaign

Radiocentre is launching a print and online campaign to target advertisers with the message that commercial radio is a safe and trusted medium. Created in-house, the advertising encourages brands to “See commercial radio differently” and features four executions that focus on the issues of trust, context,

7th April 2017
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television advertising campaigns
TV advertising

Burst Drip Pulse: How to plan phased television advertising campaigns

When considering buying a television campaign, it's important to consider how you plan to 'phase' out the campaign. To phase in advertising is to plan how many TVRs (television ratings) you buy and how you distribute them across the weeks in a year. The three

21st February 2017
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