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Radiocentre is launching a print and online campaign to target advertisers with the message that commercial radio is a safe and trusted medium. Created in-house,

When it comes to maximising the effect of your advertising campaign, time is key. This can vary depending on the hour of the day,

Television may seem like the obvious and most fruitful medium, but your company should consider supplementing its campaign with the underrated value of radio

Coverage, the percentage of the audience that end up seeing your advert, and frequency, how often your advert is seen by your target audience,

Mosaic is Experian's powerful cross-channel consumer profiling classification designed to help you understand the demographics, lifestyles, preferences and behaviours of the UK adult population

As a nation of avid TV viewers and radio listeners it’s no surprise that brands continue to maximise these on these platforms to reach

Considering how many of us listen to the radio on a daily basis, the cost of radio advertising costs are surprisingly low. Many of

Radio advertising is an affordable and highly effective advertising medium that allows you to reach one of the largest and most engaged audiences. 48.2 million