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To create an effective advertising campaign, many people think you need a humongous budget to succeed. But even if your company is not a

The best way to start your television advertising campaign idea should focus on your audience profile. The audience profile measures an individual on specific

Coverage, the percentage of the audience that end up seeing your advert, and frequency, how often your advert is seen by your target audience,

Portsmouth Life Since 2006 Portsmouth life has offered companies the opportunity to advertise their brand and services to a target specific audience.  Every issue is

Mosaic is Experian's powerful cross-channel consumer profiling classification designed to help you understand the demographics, lifestyles, preferences and behaviours of the UK adult population

You may think there’s no benefit to newspaper advertising these days, with readerships having migrated online, circulation is in decline but there are still