The power and impact of TV Advertising are without question, but the way we view video content is changing.  Some of these surprises will most likely surprise you.  We can look at the viewing over the past ten years and see how this is changing.

What Is SkyAdSmart? Sky AdSmart is a revolutionary approach to TV advertising.  Sky created AdSmart to level the playing field, this way businesses of all shapes and sizes can benefit from the unrivalled power of TV across all the SKY channels. With AdSmart, different ads can be

Thinkbox data This study demonstrated the distinct roles played by long and short TV ads on TV advertising. It found that longer ads are better at driving narrative, key message recall, the memory of iconic imagery and positive brand perceptions. Shorter ads are supercharged when primed

DRTV (Direct Response TV Advertising) explained - DRTV is the process of buying advertorial airtime in a more cost-effective manner in order to drive response, sales or contact with your business with call-to-actions and mainly delivered during the daytime. Direct response TV advertising remains one of the

Some TV audiences are cheaper now Linear TV advertising is priced on a supply and demand basis, so changes in either affect the price paid by advertisers. With RPI outpacing TV investment (£10 in 2019 is equivalent to £13 in 2010 according to ONS RPI data,