Whatever your chosen advertising medium, whether online or print, on the radio or via TV, your end goal is always the same: to reach your target audience at the lowest possible cost. And that’s where media buyers come in. Essentially, media buyers do exactly what

We all know that buying locally offers both quality and convenience. Popping down the road to pick your own fresh fruit and veg from the greengrocer is always going to be more appealing than the pre-packaged options available at the supermarket. But in today’s busy