TV Advertising on Sports Channels

Sky Sports Football

Advertising on Sports Channels or around key events enables brands to be seen by a massive fans based audience.  Live sports broadcasts attract millions of viewers.  Sky Sports is the dominant subscription-based TV Sports brand in Europe.  Within the UK it features 5 extremely popular premium live sports channels.  Since 1992 it has been the home of the majority of the Barclays Premier League matches, the world’s most-watched football league.  Advertising on Sky Sports can showcase your brand to a huge following on one of the most popular sports networks. With the addition of BT Sport to the portfolio advertisers can now reach their audience across the UK aligned with the top European leagues.  BT Sport offers brands the chance to be a part of a station that continues to grow with popularity and expand its coverage.

Sky Sports News – 24-hour news service is broadcast across the UK.  It features non-stop reporting of the latest sports news and events.  Regular programmes such as Soccer Saturday providing real-time score updates of all football matches around the UK.  Advertising on this channel offers brands to reach an audience in a relaxed environment with the majority of viewers watching the channel in their spare time.

Top commercial Channels – Non PSB

UEFA Champions League Final – BT Sport 1, 23 August – 2,860,000

Premier League Man City v Arsenal – Sky Sports Main Event, 17 June – 2,727,400

Live Super Sunday Man City v Liverpool – Sky Sports Main Event, 8 November – 2,564,000


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Karen Brar has been a media buyer for over 15 years, negotiating excellent rates for TV, radio and advertising production. She’s a people organiser who loves intelligent client development. Prior to this her family worked in retail growing their operation from 3 to 30 shops so Karen appreciates the operational coal face and brings uses this knowledge to help clients achieve business success.

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