Out of home (or OOH for short) advertising is advertising that reaches consumers while they are out of their homes. This can include billboards, bus stops, train station platforms, taxis and so on. The great thing about out of home advertising is that it can’t be turned
You may think there’s no benefit to newspaper advertising these days, with readerships having migrated online, circulation is in decline but there are still plenty of readers out there who still like to have a proper newspaper in their hands to read. If you’re considering newspaper
Do you ask friends and colleagues for recommendations? Do you do your own research and read testimonials? Do you choose the agency that has an offer or incentive to book ad space through them? Do you just go with the cheapest option? It’s difficult to