Why VOD? Video on Demand
ITV Hub is the digital destination for all the ITV channels ITV, ITV2, ITV3, ITV4, ITVBe and CITV online services across mobile, PC and connected TV.
Live streaming of ITV is at the heart of the Video On Demand service, offering audiences a compelling viewer experience across all devices and a perfect way to reach your target audience. Brands have the choice for real-time on demand or catch up to advertise to their target audience.
A few important points to help identify the need for your brand to advertise online.
- ITV Hub is the UK’s largest and fastest growing commercial broadcaster VOD service (+29% YOY)
- ITV Hub can add incremental reach to a TV campaign, no matter the size of the budget.
- VOD advertising campaigns can significantly increase brand metrics such as awareness, purchase intent and favourability, over and above a standard TV campaign
- £1 bn annual content investment
- 50 hours of fresh TV each week
- 26 m registered users
- 6 m weekly reach
- 10 m monthly reach
- Time to make contact and find out if BVOD is right for your brand.
