Why VOD? Video on Demand
Live streaming of ITV is at the heart of the Video On Demand service, offering audiences a compelling viewer experience across all devices and a perfect way to reach your target audience. Brands have the choice for real-time on demand or catch up to advertise to their target audience.
A few important points to help identify the need for your brand to advertise online.
- ITV Hub is the UK’s largest and fastest growing commercial broadcaster VOD service (+29% YOY)
- ITV Hub can add incremental reach to a TV campaign, no matter the size of the budget.
- VOD advertising campaigns can significantly increase brand metrics such as awareness, purchase intent and favourability, over and above a standard TV campaign
- £1 bn annual content investment
- 50 hours of fresh TV each week
- 26 m registered users
- 6 m weekly reach
- 10 m monthly reach
- Time to make contact and find out if BVOD is right for your brand.