Strategically planned outdoor advertising campaigns powerfully drive the buying behaviour of your target audience: increase store footfall and generate hits on your website or Call Centre enquiry lines – using a ‘snowing’ approach; this is when repeated marketing messages are drip-fed to consumers using a mix of media – including posters, bus rears, billboards and shopping mall installations – in carefully selected locations.
This joined-up approach to outdoor advertising enables your brand to enjoy continuous exposure – using creative and highly influential advertising campaigns – to cement your logo and product offering in consumers’ minds, and tempt them into action.
According to Outsmart, 92% of shoppers surveyed reported that they had seen an outdoor media advertisement within half an hour of purchase. And 82% of those shoppers said their purchase has been a spur of the moment decision based purely on an ad they’d seen. So when you compare these figures to the 4% associated with press advertising and 36% from radio, there really is no better medium.
