How to utilise Sky AdSmart to transform your TV advertising

Sky AdSmart is a revolutionary approach to TV advertising that allows different adverts to be shown to different households watching the same programme. Sound good? Well, it gets even better—you even get to choose the best audience for you. If that wasn’t enough, it’s also easily affordable, with airtime costing from as little as £3,000. And here at Redwood Advertising, we’ll even provide advert production from just £1,000. Yep, that’s right—targeted, effective TV advertising is now available from just £4,000—and you only pay when your advert has been viewed 75% of its length.

How it works

Using data from Sky and Experian, Sky AdSmart allows you to cherry pick which type of people get to see your advert using thousands of combinations such as age, location or lifestyle. So, if you want to sell bathroom suites to homeowners or nappies to new parents, Sky AdSmart has got the information you need to target the right people at the right time. You even get to choose the postcode of the people who will view your advert. And don’t worry—if you’re not sure who to reach, we’ll help you out.

Transforming TV, forever

So, what does all this mean? It means that the power of TV can now be used to the greatest possible effect by everyone, helping brands to promote their brand, increase sales and stand out from competitors. But not only that—Sky AdSmart also levels the playing field in the world of TV advertising by making it affordable and accessible to independent brands, SMEs and location-specific advertisers for the very first time. So if you’re a niche local brand providing a unique service to your area, Sky AdSmart might just be the way forward.

Is Sky AdSmart right for you?

If any of the below points sounds like you, then it looks like Sky AdSmart can help you to transform your advertising:

  • You want to use the most effective form of advertising to grow your business
  • You want to speak directly to your target audience
  • You want to increase sales and boost brand awareness
  • You want to stand out from the crowd and get ahead of your competitorsSky-Adsmart-Image-blog
  • You want your brand to be seen in a premium environment
  • You only want to pay when your advert is fully seen
  • You don’t want to waste your marketing budget on the wrong people

So, what are you waiting for? It’s time to think smart! If you want to find out more about Sky AdSmart, give us a call today.

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Karen Brar has been a media buyer for over 15 years, negotiating excellent rates for TV, radio and advertising production. She’s a people organiser who loves intelligent client development. Prior to this her family worked in retail growing their operation from 3 to 30 shops so Karen appreciates the operational coal face and brings uses this knowledge to help clients achieve business success.

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