ITV Hub Trends

ITV Media Buying and Planning

In March ITV hub has seen a 15% increase in Monthly Active Users, this is an additional 18.6% increase in consumption house in comparison to the same period last year, as more viewers turn to trusted sources for information and entertainment.  ITV are offering 30% added value for any late investment for April on Linear TV and VoD*.  There are various ways to connect with the growing audience on ITV Hub.  If you are in a position to take advantage of these amazing deals for media buying then give us a shout out for costings.

What does ITV have to offer on Hub?  Access the top 10 most popular programmes across all genres, maximise shared viewing opportunities by targeting the big screen only, contextually target the top-performing genres – Drama, Comedy or Soaps and time takeover of guaranteed first pre-roll of every ITV hub session over a specific time period.

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Karen Brar has been a media buyer for over 15 years, negotiating excellent rates for TV, radio and advertising production. She’s a people organiser who loves intelligent client development. Prior to this her family worked in retail growing their operation from 3 to 30 shops so Karen appreciates the operational coal face and brings uses this knowledge to help clients achieve business success.

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