Something positive to share during these unsettling times from Thinkbox.
As our TV audiences adjust to more time at home, new weekly viewing report – updated every Tuesday – gives you the most up-to-date analysis of shifts and trends in TV viewing. This week (30 March-5 April) saw daily average daily TV viewing up 23% YOY for individuals. The Queen addressed the nation on Sunday night with a rallying message against the coronavirus crisis – only her fifth special address in her 68-year reign. It reached 81% of the total viewing population and attracted 24 million viewers across seven channels. Average daily viewing saw its third week of significant increases, up 23% year-on-year for individuals.
While news channels have unsurprisingly seen the largest increases in time spent viewing, we have also spotted a substantial rise in viewing for dedicated comedy channels. Comedy Central, Dave, Sky Comedy and GOLD have seen an average year-on-year increase of 63%as audiences seek to lift their moods with familiar, light-hearted comedy classics.
Source: BARB w/c 30th March 2020 Thinkbox