Thinkbox TV Viewing Report

Media Buying Thinkbox

Something positive to share during these unsettling times from Thinkbox.

As our TV audiences adjust to more time at home, new weekly viewing report – updated every Tuesday – gives you the most up-to-date analysis of shifts and trends in TV viewing. This week (30 March-5 April) saw daily average daily TV viewing up 23% YOY for individuals.  The Queen addressed the nation on Sunday night with a rallying message against the coronavirus crisis – only her fifth special address in her 68-year reign. It reached 81% of the total viewing population and attracted 24 million viewers across seven channels. Average daily viewing saw its third week of significant increases, up 23% year-on-year for individuals.

While news channels have unsurprisingly seen the largest increases in time spent viewing, we have also spotted a substantial rise in viewing for dedicated comedy channels. Comedy Central, Dave, Sky Comedy and GOLD have seen an average year-on-year increase of 63%as audiences seek to lift their moods with familiar, light-hearted comedy classics.


Source: BARB w/c 30th March 2020 Thinkbox

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Karen Brar has been a media buyer for over 15 years, negotiating excellent rates for TV, radio and advertising production. She’s a people organiser who loves intelligent client development. Prior to this her family worked in retail growing their operation from 3 to 30 shops so Karen appreciates the operational coal face and brings uses this knowledge to help clients achieve business success.

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