We live in strange times at the moment. The coronavirus puts every aspect of our lives into a state of shock and change, we hope everyone is staying safe and well. TV is benefitting from people spending so much time indoors. Viewing is increasing and those hard to reach audiences have just become much easier as TV is a source of information and distraction. It connects and comforts and during these times of uncertainty, we indulge more. It is very clear in times of crisis TV is a vital role in our lives. TV advertising has an important role to play in keeping commerce going, even more so while other forms of advertising are temporarily out of our lives. Tv advertising continues to be amazing value for money even when some audiences cost more and some less.