What Is SkyAdSmart?

Sky AdSmart is a revolutionary approach to TV advertising.  Sky created AdSmart to level the playing field, this way businesses of all shapes and sizes can benefit from the unrivalled power of TV across all the SKY channels.

With AdSmart, different ads can be shown to different homes watching the same programme. This means brands and businesses like yours can now advertise on some of the nation’s favourite channels, but only to homes and audiences relevant to you.

Before the AdSmart, TV advertising was mostly mass market and usually required a big investment. AdSmart’s controllability and precision radically reduce the outlay required, making TV advertising possible for almost any business. In fact, more than 70% of advertisers using AdSmart are new to TV or Sky. Brands of all shapes and sizes gaining exposure and growth with Sky AdSmart. Click here for a few examples.

Is AdSmart right for you?

• You want to use the most effective form of advertising to grow your business
• You want to speak directly to your relevant audience
• You want to restrict your advertising to a specific region, city or even postcode
• You want to increase sales and/or brand awareness
• You want to stand out against competitors
• You want your brand to be seen in a premium/talked about the environment
• You only want to pay when your ad is seen, rather than just a few seconds