Sky AdSmart Advertising

Sky AdSmart

Sky AdSmart helps us tailor the adverts you see when watching Sky Tv Channels.  This way you (the viewer) only see the adverts of brands and products you are interested in.  Sky AdSmart is the perfect platform for targeted advertising. It is an opportunity for either small businesses up to blue-chip companies to showcase their brand to their target audience.  How does this happen?  Based on the information we supply to Sky AdSmart your product and services will be shown to the relevant audience who will engage with your brand.  For example, if you have Sky Broadband you will not be served TV adverts for Sky Broadband, while your neighbour who has not will see the advert.  Other examples may include seeing more adverts for companies which are located in your area, car dealers, theme parks and shopping centres are great examples.  We can even tailor different TV Ads to different homes, homes with young families will be shown people carriers instead of boys toys!

How does Sky AdSmart get so technical and targeted?  Teaming up with Experian, Boots Reward cards, Mastercard and Tesco Club card and your data if it’s robust we can run campaign opportunities to reach your audience without wastage.  This data is valuable for planning campaigns.  We have clients currently using Sky AdSmart who report an uplift in both web traffic and lower PPC costs due to the brand url being used.  The options are enormous and can be tailored again and again to suit your brief and KPI’s.    We are ready and waiting for your connection.

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Author

Karen Brar has been a media buyer for over 15 years, negotiating excellent rates for TV, radio and advertising production. She’s a people organiser who loves intelligent client development. Prior to this her family worked in retail growing their operation from 3 to 30 shops so Karen appreciates the operational coal face and brings uses this knowledge to help clients achieve business success.

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