Television may seem like the obvious and most fruitful medium, but your company should consider supplementing its campaign with the underrated value of radio advertising. According to a study by the Radio Joint Audience Research (RAJAR), brands that used radio advertising received almost eight times the
The best way to start your television advertising campaign idea should focus on your audience profile. The audience profile measures an individual on specific social and economic characteristics such as age, income and buying patterns. To put it simply, your advertising campaign can't effectively translate to
Coverage, the percentage of the audience that end up seeing your advert, and frequency, how often your advert is seen by your target audience, are key to unlocking the maximum potential of advertising campaigns. This goes hand in hand whether advertising in print, social, TV
When considering buying a television campaign, it's important to consider how you plan to 'phase' out the campaign. To phase in advertising is to plan how many TVRs (television ratings) you buy and how you distribute them across the weeks in a year. The three