Types of TV Advertising – DRTV

Types of TV Advertising media planning and buying

DRTV (Direct Response TV Advertising) explained – DRTV is the process of buying advertorial airtime in a more cost-effective manner in order to drive response, sales or contact with your business with call-to-actions and mainly delivered during the daytime.

Direct response TV advertising remains one of the most commonly used strategies for businesses and brands of all sizes. Capitalising on popular programmes, DRTV displays call-to-actions such as phone numbers, web addresses and allows a company to manage viewer response figures as to how effective their campaign has been.

Direct response TV advertising can be used to promote your business and services, product launches and store openings. For more than thirty years, direct response television advertising has been displaying telephone numbers with the intention of efficiently managing viewer responses within call centres – this tactic is now even further-reaching thanks to the rise of online sites and social media call-to-action.

DRTV uses strong creative design in conjunction with strategically selected airtime and is, therefore, able to target a relevant audience in order to generate a direct response.  A crucial benefit of DRTV advertising lies in its ability to generate an immediate purchase opportunity, providing instant encouragement for your campaign by enabling consumers to effectively react to your advert. Let Redwood inspire your customers to directly respond to your brand, drive online and telephone traffic and increase product sales.

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Karen Brar has been a media buyer for over 15 years, negotiating excellent rates for TV, radio and advertising production. She’s a people organiser who loves intelligent client development. Prior to this her family worked in retail growing their operation from 3 to 30 shops so Karen appreciates the operational coal face and brings uses this knowledge to help clients achieve business success.

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