Are you Ready for TV Advertising?


You have probably heard the saying ‘Ducks in a Row’ we encourage TV advertisers to definitely have everything ready in-house before making the commitment to TV Advertising.  To embark on this journey it is crucial you have all the infrastructure in place to support this advertising splash.  It could potentially lead to a rapid increase in sales, enquiries and other calls to action.    What are the fundamentals?  Definitely a robust website which has been split tested for the optimum customer journey.  The customer’s service team are trained and ready to take inbound enquiries.  We will be monitoring and liaising with you during the campaign and digital channels will allow us to move or switch off tv advertising spend to avoid wastage.  If the tap has been turned on we want to make sure you can cope with its demand.  We will, however, be totally honourable and advise strongly against TV Advertising if you are not ready.  We set up for success, not a failure.  The transition to adding TV Advertising into your advertising mix should be organic and in tandem with the existing platforms.  We can help with these other mediums should you require.  If you are ready then you probably want to know how long this may take?

You will probably be surprised to hear that we could have you on air within 8 weeks.  This seems to be the magic number.  However, we can spend longer planning with the creative production house, filming and the challenges that Clear Cast can sometimes present plus final advert sign off pre-filming.  There are some clear Direct Response TV rules that we’re clear on to, which will involve a call to action, pace and urgency of the VO, use of offers and incentives and of course the length of time of which the web address is displayed on the screen.  There is a  science involved but the production house will hand hold this process.  While the production process is being worked on we at Redwood will be working on the planning process.  We will take a look at what your competitors have done or are doing, obtain feedback from channels, look at Barb, Thinkbox and Neilson MMR information to help us plan an effective campaign.

Want to see what a campaign will look like for your brand it’s time to say hello.



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Karen Brar has been a media buyer for over 15 years, negotiating excellent rates for TV, radio and advertising production. She’s a people organiser who loves intelligent client development. Prior to this her family worked in retail growing their operation from 3 to 30 shops so Karen appreciates the operational coal face and brings uses this knowledge to help clients achieve business success.

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