Importance of TV Advertising


The importance and effectiveness of TV Advertising are due to the fact that Britain is a nation of TV Lovers.  Recent research shows that for the last 10 years viewers are watching an average of 4 hours of TV every single day, a figure I bet you find hard to believe.  Another fact that this nation of TV Lovers 84% actually watch in real time and do not skip ads.  There you have it – place 80% of your airtime budget into real-time TV advertising and 20% on catch up and reach your target audience.  Let us show you some of the amazing benefits that TV advertising has to offer.  It delivers the highest profit on any medium, it has the greatest reach of all media and builds scale quickly and effectively.  To demonstrate this is easy.  If you have an advert airing in the centre break of  ITV’s soap Coronation Street you will reach 7 million viewers simultaneously.  How else could you reach that many people all at once?   TV advertising has the power to deliver to an audience in the comfort of their homes uninvited.  TV software tools allow us to focus on buying where your audience is watching.  The range of TV Channels and programmes means you can target demographically but you can creatively match your creative TV commercial in the most effective programming environments.  This was demonstrated by Morrison’s panel judging style commercial which surrounded Britains Got Talent (BGT).  TV builds trust and credibility for your brand to make the most and generate talk ability.  TV is the most talked about media platform in the UK so make it your brand’s choice for advertising.

We know it’s a huge consideration to invest in TV advertising.  We help launch your brand with a test campaign of £20K and help build to a national scale.  We have the expertise to help you achieve your ambitions with your brand.



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Karen Brar has been a media buyer for over 15 years, negotiating excellent rates for TV, radio and advertising production. She’s a people organiser who loves intelligent client development. Prior to this her family worked in retail growing their operation from 3 to 30 shops so Karen appreciates the operational coal face and brings uses this knowledge to help clients achieve business success.

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