Sky AdSmart Targeted TV Commercials

sky AdSmart Advertising

If you have never made a TV commercial for Sky AdSmart Tv advertising then you are not alone.  We are here to help any size business become a TV advertiser.

Typical questions we get from new to TV advertisers

We have never made a TV ad before and don’t know where to start?

We will recommend a selection of creative agencies we trust and have worked with for more than 10 years.  Depending on the type of TV commercial you have in mind we have all the  TV experience as we will be able to guide you through the process of what needs to happen and when. We will write the script with you, guide and be involved in the production and be available on the film day of the advert.  There are over 2000 listed companies in the UK that could help. We have shortlisted this over time and work with you to help choose.  If you would like any help choosing an agency in your area  we are also happy to work alongside your chosen production company.

Making a TV ad is too expensive though or not?

Yes, that is always the first impression as historically making a TV advert was expensive.  Now with new technologies, we can deliver quality at a fraction of the cost to meet your budget.

We have a range of high quality, low-cost production companies that we can introduce you to with prices starting from £1500 upwards.

Making a TV Ad takes too long but not now?

We have clients who have successfully been on air within 6 weeks.  From Script to Screen we are here to make the journey seamless and stressfree.  There are a few factors involved and we have access to decision makers the process is swift.

The lead time between a TV ad and sale is too long for my business?  We help get your ad aired across many digital platforms.

Thinkbox’s TV + Online study, with the IAB (TV & Online: Better together), demonstrated that, for the most digitally enabled people, TV is often concurrently consumed with the laptop open and online. People are increasingly ready and able to use it to find out more or communicate about the content they are watching on TV, both programming or advertising content. There are many examples of TV leading directly to online search, comparison and purchase and strong evidence that, without TV, the online activity would be less effective.  The journey from TV to purchase is now much shorter – even immediate – thanks to the internet.  Source Thinkbox.

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Author

Karen Brar has been a media buyer for over 15 years, negotiating excellent rates for TV, radio and advertising production. She’s a people organiser who loves intelligent client development. Prior to this her family worked in retail growing their operation from 3 to 30 shops so Karen appreciates the operational coal face and brings uses this knowledge to help clients achieve business success.

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