What’s happening in London with underground and overground travel? During the lockdown, the London Underground was a critical lifeline for commuters in London. Millions of key workers relied on the London Underground and commuters were exposed to the various forms of advertising.
As soon as we are out of full lockdown by advertising on the London Underground, you can reach the 150,000 commuters entering the Tube network every hour.
London Underground advertising plays a key part in targeting audiences in and around the city of London. It offers brands the opportunity to communicate to their audiences via several forms of display advertising products. There are as many as twenty different types of media products available, with each one being created to reach a specific audience type.
As many as 87% of consumers actively look for and welcome ads on the London Underground as a distraction during their commute. Advertising on the tube reaches an audience profile which is 74% ABC1 – a higher profile than roadside. It has been proved time and time again that TV and OOH are the most trusted advertising platforms.
You can reach consumers, Londoners, international and UK tourists, shoppers and commuters with your brand advertising across London – data shows 79% have responded to underground advertising they have seen.
Why Advertise on the London Underground? Why Not we ask.
The volume of passengers on the London underground is undeniably one of the busiest underground transport networks in the world, enabling you to target people navigating from one place to another.
Tube station advertising allows you to direct your brand towards specific audiences in key business and shopping districts; right in the heart of London – from fast-paced office workers in the financial district Canary Wharf to shoppers visiting Oxford Street – London’s leading luxury shopping destination. This format puts you at the heart of London’s diverse audience climate.
Transport for London (TFL) ensures all stations are kept in a bright and sparkling manner, therefore you know that your brand will be displayed in high-quality underground advertising locations boasting a heavy footfall. Hop on with us today for a fantastic targeted campaign. We can target your postcode with up to 60 different audiences.
Have your brand in the very core of London across the Underground & Overground– call us on 01794 336190 for your free outdoor campaign plan.