TV advertising agencies play an important role in creating a successful TV advertising campaign. In short, they are not biased towards any one particular broadcaster station and therefore set out to provide you with the best TV campaign opportunities. We offer full transparency and consider TV campaigns with our clients a partnership. We have the expertise to share and the time to spend creating and planning successful TV campaigns. We consider ourselves part of our client’s team and support them creatively, offer to advise across all advertising platforms. We have the ability to optimise the campaign whilst it is still live with our proactive campaign software. We buy the right airtime as cheaply as possible and consider this paramount. Station discounts achieved are passed directly on to our clients. If the campaign is cost effective and successful we all benefit as one thing is for sure our clients will want to do it again and again. Unfortunately, not all agencies have the knowledge, tools and technology at their disposal and again will not devote the right amount of time to manage the campaign once live. Startups tend to have smaller budgets and a lot of the larger agencies may just appoint a trainee to manage the account or worse dump the spend into a schedule without any planning or analysis. We operate planning with precision and do not attach fees upon performance. In large TV schedules are received 5 to 7 days before commencement of airtime. This is where we share the report with our clients, discuss the programmes and review it with the broadcast stations if necessary. We can then guarantee that the campaign has the desired days, times and definitely the programmes that target your demographic profile of your target customers.
What is likely to give you great value for money? In brief, you get the most value for the off-peak day part airtime. Digital channels with smaller audiences and the right demographic profile are most likely to engage with your brand. Clients have successfully built their brand using daytime as it doesn’t mean mass market or down market. We have as much success in delivering ROI for advertising to the young or to working upmarket demographics.
Are you thinking of choosing a TV advertising agency then we would love to hear from you?
