Before making the decision for which type of TV Advertising is right for your brand you need to make a few considerations. Do you have an appealing product or service the public wants and secondly did you consider your TV Advertising and TV Commercial production budget. Are you ready for the additional traffic? So what are the types of TV Advertising? In brief, there are linear channels that air your TV adverts in real-time and within a schedule and there is a BVOD video-on-demand where your TV Advert is shown quite literally when your audience starts watching catch-up programmes.
Like many sectors, 2020 turned out to be an interesting year for everyone. While TV viewing audiences rose higher and higher during the lockdown, the rates for TV Advertising plummeted. There were more than 1200 new TV advertisers in 2020 who were able to supercharge their growth through TV. Linear TV Reach and broadcast combined reached a weekly figure of 93.4% of the population. It wasn’t surprising that the need for entertainment on TV was so highly demanded. It was a similar story for SVOD where the average time spent viewing grew by 11 minutes per person per day, 1 50% growth year on year.
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