Why TV Remains the Most Effective Form of Advertising

TV Advertising costs media plans

TV advertising delivers a huge business advantage. It can drive market share, people trust TV and it provides scale and reach. It also provides you with the ability to buy the exact amount of ratings (or numbers of viewers) that you need. Whether it’s a winter evening and everyone if cozy’ing down around the television to watch the latest ‘big hit’ or in summer. You buy a specific amount of your target audience and that is what the station or network has to deliver you. TV also creates word of mouth. How many times have you heard the saying, ‘did you see that TV advertisement for…’ the other night? Particularly around Christmas when the big high street advertisers are rolling out their 30-second epics and Christmas campaigns. There are many other advantages to TV advertising and we look into some of those benefits in more detail below. Tv Advertising is better at influencing customers, especially when compared to other video marketing platforms, is that TV still regularly sees some of the highest engagement rates available. When looking at website data for companies using TV advertising, Television advertising often contributes to more than 35% of all visits to the total number of all visitors. Furthermore, global studies have shown a 60% likelihood of buying a product when influenced by TV ads, compared to a 40% likelihood for online and social media advertising.

TV advertising still has the air of prestige and quality that online marketing platforms haven’t quite got to, yet. This is in part due to the impression that anyone can advertise on the internet, while the TV is considerably more exclusive which is, to some degree, true.

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Karen Brar has been a media buyer for over 15 years, negotiating excellent rates for TV, radio and advertising production. She’s a people organiser who loves intelligent client development. Prior to this her family worked in retail growing their operation from 3 to 30 shops so Karen appreciates the operational coal face and brings uses this knowledge to help clients achieve business success.

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