All4 is the No 1 platform!

All4 Catch Up

All4 is the no 1 platform for young upmarket audiences*.  The All4 audience is split 50/50 male and female ABC1 adults and is commercially receptive.  Recent surveys show the audience is tempted to buy products/services from brands they have seen on TV and often notice when they appear in programmes and films.

Advertising helps them choose what to buy and whilst watching BVOD they search online for the products they see advertised.  This young demographic find BVOD advertising interesting and quite often gives them something to talk about and are great fans of brands that sponsor TV programmes.


*Source IPA Touchpoints 2018

Rate This Article:

Karen Brar has been a media buyer for over 15 years, negotiating excellent rates for TV, radio and advertising production. She’s a people organiser who loves intelligent client development. Prior to this her family worked in retail growing their operation from 3 to 30 shops so Karen appreciates the operational coal face and brings uses this knowledge to help clients achieve business success.

Previous Article
Next Article
No comments

Sorry, the comment form is closed at this time.