All4 is the no 1 platform for young upmarket audiences*. The All4 audience is split 50/50 male and female ABC1 adults and is commercially receptive. Recent surveys show the audience is tempted to buy products/services from brands they have seen on TV and often notice when they appear in programmes and films.
Advertising helps them choose what to buy and whilst watching BVOD they search online for the products they see advertised. This young demographic find BVOD advertising interesting and quite often gives them something to talk about and are great fans of brands that sponsor TV programmes.
*Source IPA Touchpoints 2018