TV media buying and advertising is still the leading advertising format, used to convey a paid message on television which typically promotes a product, brand or service. Our media planning and buying team have an innate understanding of audiences and their daily media habits, including their preferred device, whether it be on a TV set or a Mobile phone. We use a combination of direct response TV (DRTV), which remains one of the most commonly used strategies for businesses who want to reach their target audience on a daily basis. Brands globally, Broadcaster Video On Demand, TV Sponsorship and Product Placement all play a huge part in brand TV advertising.
By utilising the various audience research data pre-campaign, Redwood identify who and where their target audiences are and then we strategically plan how we are going to reach them for our clients. We can track and optimise TV campaigns in order to find out exactly what is working and what’s not, by using an attribution, spot-for-spot, TV tracking system that gives us insight into the performance of response-driven campaigns. This insight can identify trends, opportunities, underperformance and what steps to take to increase efficiency. Want to know more about how your TV Advertising Campaign is performing then ask us how.