The answer is YES to TV VOD Advertising effectiveness. VOD has now become a fundamental part of media planning and it’s clear that in order to drive campaign reach we need VOD. We can demonstrate the need for VOD in terms of its effectiveness when trying to reach demographics. As seen on TV whether its VOD or linear this supercharges small businesses and enhances ROI. The beauty of apps like Sky Go, ITV Hub, Demand 5, UKTV Player, and ALL4 is that you can watch on any screen at any time but with 75% of all BVOD viewing on a big screen we know this is shared viewing. For each impression served we now it reaches 1.7 viewers. For that reason, VOD is highly demanded and the channels are investing heavily in VOD services as viewers are responding in droves. Aside from this technical superiority of so much TV equipment today, there are also the multiple social aspects which work their magic, home comforts and the companionable nature of shared viewing can truly enhance the viewing experience.