Calais Tourism undertook a brave venture to bring life and people back to Calais. Wanting to dispel bad press and tv coverage of the refugee camps, we descended on Calais to film their television advertisement. A three day shoot including the Major Of Calais was filmed
Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual name of the viewer into the audio of their ads
If you would like to understand more about the opportunity of advertising with Sky Adsmart here is a great explainer video. If you use TV advertising as part of your mix it is the way to go, get in touch to learn more. The other
The Telegraph has reported that industry sources confirmed the two pay-TV providers are close to a deal, with cable operator Virgin adding 3.7 million homes to the AdSmart network. AdSmart allows brands to target TV ads at consumers based on postcode, age and income using data
Radiocentre is launching a print and online campaign to target advertisers with the message that commercial radio is a safe and trusted medium. Created in-house, the advertising encourages brands to “See commercial radio differently” and features four executions that focus on the issues of trust, context,
When it comes to maximising the effect of your advertising campaign, time is key. This can vary depending on the hour of the day, the time of the year e.g. summer or winter, or whether your targeting weekdays or weekends. To amplify campaign success, it
To create an effective advertising campaign, many people think you need a humongous budget to succeed. But even if your company is not a multi-billion pound conglomerate, there is no need to fret. As long as you are creative with your ideas and your budget,
Television may seem like the obvious and most fruitful medium, but your company should consider supplementing its campaign with the underrated value of radio advertising. According to a study by the Radio Joint Audience Research (RAJAR), brands that used radio advertising received almost eight times the
The best way to start your television advertising campaign idea should focus on your audience profile. The audience profile measures an individual on specific social and economic characteristics such as age, income and buying patterns. To put it simply, your advertising campaign can't effectively translate to