The Telegraph has reported that industry sources confirmed the two pay-TV providers are close to a deal, with cable operator Virgin adding 3.7 million homes to the AdSmart network. AdSmart allows brands to target TV ads at consumers based on postcode, age and income using data
Radiocentre is launching a print and online campaign to target advertisers with the message that commercial radio is a safe and trusted medium. Created in-house, the advertising encourages brands to “See commercial radio differently” and features four executions that focus on the issues of trust, context,
When it comes to maximising the effect of your advertising campaign, time is key. This can vary depending on the hour of the day, the time of the year e.g. summer or winter, or whether your targeting weekdays or weekends. To amplify campaign success, it
To create an effective advertising campaign, many people think you need a humongous budget to succeed. But even if your company is not a multi-billion pound conglomerate, there is no need to fret. As long as you are creative with your ideas and your budget,
Television may seem like the obvious and most fruitful medium, but your company should consider supplementing its campaign with the underrated value of radio advertising. According to a study by the Radio Joint Audience Research (RAJAR), brands that used radio advertising received almost eight times the
The best way to start your television advertising campaign idea should focus on your audience profile. The audience profile measures an individual on specific social and economic characteristics such as age, income and buying patterns. To put it simply, your advertising campaign can't effectively translate to
Coverage, the percentage of the audience that end up seeing your advert, and frequency, how often your advert is seen by your target audience, are key to unlocking the maximum potential of advertising campaigns. This goes hand in hand whether advertising in print, social, TV
[columns_row width="half"] [column] If you really want to have some TV impact and you have a decent budget then TV sponsorship deals are a great way to align your brand with key television programmes. We can access all major channels and receive notifications on upcoming programmes every day
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