At Redwood we believe in order to help brands grow and be successful, we must first understand the audience our clients want to engage with. Building your brand and connection to your target audience is what we do well. We have the insights into audience
Extract from Sky Sky Tv Channels are outperforming the total commercial TV in terms of growth despite the loss of Live Sport. The 16 - 34-year-old audience cam back to TV in March and Sky News outperforms any other broadcaster news content. Not only has the
Media planning and buying can seem inscrutable to those not used to the industry-specific language used so we have shared the terms you need to know. ABC1 profiling This is a system used by the UK media world to classify demographic groups based on their social status
Why would you need to engage the services of a media planning and buying agency? The answer is simple. Media buyers work full time with the sales houses negotiating rates on your behalf. As a media agency, we have buying power and are aggressive in
We live in strange times at the moment. The coronavirus puts every aspect of our lives into a state of shock and change, we hope everyone is staying safe and well. TV is benefitting from people spending so much time indoors. Viewing is increasing and
In March ITV hub has seen a 15% increase in Monthly Active Users, this is an additional 18.6% increase in consumption house in comparison to the same period last year, as more viewers turn to trusted sources for information and entertainment. ITV are offering 30%
Something positive to share during these unsettling times from Thinkbox. As our TV audiences adjust to more time at home, new weekly viewing report – updated every Tuesday - gives you the most up-to-date analysis of shifts and trends in TV viewing. This week (30 March-5 April)
As TV viewing skyrockets, CEO Lindsey Clay at Thinkbox looks at the roles of TV and TV advertising during the current crisis. We are already seeing a dramatic effect on TV viewing, which grew by 17% year on year last week, has been tracking down about
London Underground is a prime example of OOH Advertising to reach mass audience during their daily commute. Out-of-home (OOH) advertising reaches consumers when they are “on the go” in public places, in transit, waiting and/or in specific commercial locations, such as in a retail venue.