Media planning and buying can seem inscrutable to those not used to the industry-specific language used so we have shared the terms you need to know. ABC1 profiling This is a system used by the UK media world to classify demographic groups based on their social status
Something positive to share during these unsettling times from Thinkbox. As our TV audiences adjust to more time at home, new weekly viewing report – updated every Tuesday - gives you the most up-to-date analysis of shifts and trends in TV viewing. This week (30 March-5 April)
London Underground is a prime example of OOH Advertising to reach mass audience during their daily commute. Out-of-home (OOH) advertising reaches consumers when they are “on the go” in public places, in transit, waiting and/or in specific commercial locations, such as in a retail venue.