What Is SkyAdSmart? Sky AdSmart is a revolutionary approach to TV advertising.  Sky created AdSmart to level the playing field, this way businesses of all shapes and sizes can benefit from the unrivalled power of TV across all the SKY channels. With AdSmart, different ads can be

Thinkbox data This study demonstrated the distinct roles played by long and short TV ads on TV advertising. It found that longer ads are better at driving narrative, key message recall, the memory of iconic imagery and positive brand perceptions. Shorter ads are supercharged when primed

DRTV (Direct Response TV Advertising) explained - DRTV is the process of buying advertorial airtime in a more cost-effective manner in order to drive response, sales or contact with your business with call-to-actions and mainly delivered during the daytime. Direct response TV advertising remains one of the

Some TV audiences are cheaper now Linear TV advertising is priced on a supply and demand basis, so changes in either affect the price paid by advertisers. With RPI outpacing TV investment (£10 in 2019 is equivalent to £13 in 2010 according to ONS RPI data,

Integrated advertising campaigns are most effective when a message is delivered seamlessly across a series of channels.  Combining your TV advertising slots with digital ads on the London underground can target the commuter traffic as well as in their homes.  We can define a strategy

The answer is YES to  TV  VOD Advertising effectiveness.  VOD has now become a fundamental part of media planning and it's clear that in order to drive campaign reach we need VOD.  We can demonstrate the need for VOD in terms of its effectiveness when