ITV regional advertising opportunities will enable brands to spread their TV Advertising budgets across macro or micro regions.  This will also help national brands experiment with different localised areas  and scale up and scale back once we are out of lockdown.  ITV are the only

The power and impact of TV Advertising are without question, but the way we view video content is changing.  Some of these surprises will most likely surprise you.  We can look at the viewing over the past ten years and see how this is changing.

What Is SkyAdSmart? Sky AdSmart is a revolutionary approach to TV advertising.  Sky created AdSmart to level the playing field, this way businesses of all shapes and sizes can benefit from the unrivalled power of TV across all the SKY channels. With AdSmart, different ads can be

Thinkbox data This study demonstrated the distinct roles played by long and short TV ads on TV advertising. It found that longer ads are better at driving narrative, key message recall, the memory of iconic imagery and positive brand perceptions. Shorter ads are supercharged when primed