Trust and safety: highlighting commercial radio strengths in new campaign
Radiocentre is launching a print and online campaign to target advertisers with the message that commercial radio is a safe and trusted medium. Created in-house, the
JOURNAL
A selection of newsworthy items pertaining to our TV Advertising industry and Advertising updates. What sets us apart from the rest is we offer Free Advice, Free Planning and Free Availability Reports.
When is the best time to advertise?
When it comes to maximising the effect of your advertising campaign, time is key. This can vary depending on the hour of the day, the
How to make a great advertising campaign on a shoestring budget
To create an effective advertising campaign, many people think you need a humongous budget to succeed. But even if your company is not a multi-billion
Is radio advertising a viable alternative to television?
Television may seem like the obvious and most fruitful medium, but your company should consider supplementing its campaign with the underrated value of radio advertising. According
Television Advertising – Drilling down into the customer persona
The best way to start your television advertising campaign idea should focus on your audience profile. The audience profile measures an individual on specific social
Advertising Coverage and Frequency: Why they matter
Coverage, the percentage of the audience that end up seeing your advert, and frequency, how often your advert is seen by your target audience, are
TV Sponsorship Deals
[columns_row width="half"] [column] If you really want to have some TV impact and you have a decent budget then TV sponsorship deals are a great way to
Redwood Advertising Showreel
The latest showreel detailing some of the great work created by our suppliers Orange Planet Pictures © Copyright 2017 Orange Planet Pictures All rights reserved. Other videos
Burst Drip Pulse: How to plan phased television advertising campaigns
When considering buying a television campaign, it's important to consider how you plan to 'phase' out the campaign. To phase in advertising is to plan