Media planning and buying can seem inscrutable to those not used to the industry-specific language used so we have shared the terms you need to know. ABC1 profiling This is a system used by the UK media world to classify demographic groups based on their social status
Something positive to share during these unsettling times from Thinkbox. As our TV audiences adjust to more time at home, new weekly viewing report – updated every Tuesday - gives you the most up-to-date analysis of shifts and trends in TV viewing. This week (30 March-5 April)
London Underground is a prime example of OOH Advertising to reach mass audience during their daily commute. Out-of-home (OOH) advertising reaches consumers when they are “on the go” in public places, in transit, waiting and/or in specific commercial locations, such as in a retail venue.
TV media buying and advertising is still the leading advertising format, used to convey a paid message on television which typically promotes a product, brand or service. Our media planning and buying team have an innate understanding of audiences and their daily media habits, including
We deliver fully integrated media planning and buying strategy services to identify the right media mix for your brand’s goals. Our team deliver cross-channel and single-channel solutions that deliver more effective campaigns. Working with Redwood means working with a senior team of media strategists and access
We deliver data-driven, integrated communication strategies and media planning across all TV channels. At Redwood we believe that great media and marketing campaigns are driven by creating measurable, valuable and lasting attention. We develop integrated media solutions that make your brand, products and services easy to find,