Has traditional TV advertising had its day? These days everyone has the internet at home and on at least one mobile device, and many of us opt to use on-demand TV services… but does that mean that as advertisers, we should no longer bother with
Think you can’t afford to pay for marketing? You’re not alone. Thousands of SMEs fail to invest in a marketing advertising strategy for the products and services they have on offer. Marketing is key to achieving better margins and increased sales. After all, you can’t sell
Considering how many of us listen to the radio on a daily basis, the cost of radio advertising costs are surprisingly low. Many of us listen to local radio for local news and information, and we listen to it a lot: we wake up with
Radio advertising is an affordable and highly effective advertising medium that allows you to reach one of the largest and most engaged audiences. 48.2 million people in the UK tune into their selected radio station every week* A standard radio advertisement is 30 seconds long. You might
Out of home (or OOH for short) advertising is advertising that reaches consumers while they are out of their homes. This can include billboards, bus stops, train station platforms, taxis and so on. The great thing about out of home advertising is that it can’t be turned
You may think there’s no benefit to newspaper advertising these days, with readerships having migrated online, circulation is in decline but there are still plenty of readers out there who still like to have a proper newspaper in their hands to read. If you’re considering newspaper
Do you ask friends and colleagues for recommendations? Do you do your own research and read testimonials? Do you choose the agency that has an offer or incentive to book ad space through them? Do you just go with the cheapest option? It’s difficult to
If looking into TV advertising, advertising on the ITV Hub could be right for you. ITV has rebranded and relaunched its On Demand service; it’s now called ITV Hub. Viewing on demand is slowly but surely overtaking live TV viewing. You might think that’s bad
Channel Four was set up in 1982 with a public service remit for social groups not previously represented on TV. It is required by law to cater for tastes, interests and audiences not served by other UK television channels. Channel Four was always the more